IA Marketing and Evaluation teams collaborate to ensure our understanding of trends  for perfumes, skin care, body care, hair care, fine home fragrancing, household products and fabric care.  We share our knowledge with our strategic partners by bringing you specific conceptual approaches to your market.  This might take the form of a seasonal trends presentation, a category analysis or an up to the minute market review.  These offerings all yield scent recommendations with additional focus on colors and ingredients.  Our high performance, value creations will enhance your consumer's experience and will make your brand stand out.